STUDIO

StudioExpertiseClientsBiographies

Art Direction with a strategic point of view

The agility of a boutique Studio. 
The capabilities of a large agency.

Founded in 2007 and led by Juan Cris Pérez, our Studio is based in Geneva. 
We work with clients, partners and specialists across Europe.

―― our expertise

We create coherent brand ecosystems, tailored to each client's needs 
and designed to come to life holistically across every touchpoint.

―― our ambition

Bringing strategy and design together is fundamental to effective communication,
providing a powerful advantage in an ever-changing world.

―― our commitment

We add value to every project through a deep understanding of each client,
shaped by listening, observation and insight.

―― our conviction

We believe creativity is a catalyst for growth and positive change 
for those who recognise the impact and influence they create. 

―― our values

At the heart of our work are the people who inspire it: our clients, our audiences and our partners. 
We believe that trust, rigour and integrity are the foundations of every meaningful collaboration. 

Network & Partners  ——  S Agence, Geneva  ——  OnzeWeb, Geneva  ——  PR & Content Antonia Potsios

— Expertise

— Clients

— Biographies

―― Juan Cris Pérez

Over more than 25 years, Juan Cris has worked with international agencies including Euro RSCG/Havas and Grey Worldwide, as well as independent studios in Switzerland and abroad. His path has taken him from Lausanne, Geneva, Fribourg and Zurich to New York.

Along the way, he has explored many facets of communication, from branding and packaging to editorial design, advertising and digital. He has worked with local and international clients, many of them leaders in their fields, bringing the same curiosity and attention to every project.

Working independently has allowed him to develop experience across a broad range of industries. Today, he has a particular interest in brand positioning and repositioning, helping clients and institutions define who they are and how they wish to be perceived.

Curiosity has always shaped his approach. His interests extend from the humanities and theatre to art, history, philosophy and Japanese culture. Each offers a different way of looking at brands and informs the questions he asks before seeking answers.

Photography, film, writing, teaching, marketing, digital strategy and, more recently, artificial intelligence are all part of his desire to keep learning, exploring and seeing things from new perspectives. He completed a Master's degree in Luxury Marketing.

Juan Cris values working directly with decision makers. For him, the success of any collaboration rests as much on mutual respect and trust as it does on creativity.

Experience:

―― Imagine Communication

F.J. Burrus Cigarettes, Bertolucci Watches, Lipton, Mikimoto Pearls, Terre des Hommes, Novartis, L'Oréal, Omega, Ebel, L'Or,...

―― Euro RSCG / Havas

Air France, Banque Cantonale de Genève, CFF, Citroën, Edipresse, État de Genève, Laboratoire Vichy, Swiss World Airways, Unigestion Holding, La Compagnie Financière Benjamin de Rothschild, Toni Lait, Office du tourisme de Cuba,... 

―― Grey Worldwide

Manufacture Jaeger-Lecoultre, British American Tobaccos, Banque Franck Galland & Cie, Ferrier Lullin & Cie, Novartis, Edipresse, Intras Assurances, Loterie romande, SGS Société Générale de Surveillance, TSR, Office du tourisme de l'Inde, BCV, HSBC Guyerzeller, Tribune de Genève,...

―― Antonia Potsios

With more than 15 years' experience in corporate communications, public relations and editorial content, Antonia has worked with international private banks, luxury maisons, foundations and consultancies in Switzerland and abroad.

She enjoys helping organisations find the right words, tell the right stories and build meaningful relationships with the people who matter most. Whether advising senior executives, developing communication strategies or working with the media, she combines strategic thinking with a pragmatic, hands-on approach. Fluent in French, English and Italian, she is equally at ease working across cultures and disciplines, bringing curiosity, precision and a strong editorial eye to every project.

Experience:

―― International organisations, culture & foundations

World Meteorological Organization (UN Geneva), Fondation Haute Horlogerie, Max Havelaar Schweiz, Vaud Promotion, Foundation for Environmental education, Fondazione Internazionale di Scultura, Association des Amis du MAMCO

―― Banking & Finance

HSBC Guyerzeller Bank, HSBC Private Bank, Banque Morval, IG Bank, Geneva Swiss Bank, Global X ETFs, Haute Capital Partners

―― Luxury

de GRISOGONO, Parmigiani Fleurier, Harry Winston, FURA Gems, Akhor, Sweetzerland

―― Organisations & Services

ManpowerGroup Switzerland, Belimo SA

―― Alexandra Toitot

Having worked in Germany, France and Switzerland, Alexandra has spent the past 20 years helping brands define their identity and shape their communication. Her expertise spans branding, 360 degree campaigns, retail architecture, object design and social media.

Multilingual and highly experienced in project management and brand strategy, she works with international groups, SMEs and start-ups across a wide range of sectors, including food, luxury, cosmetics, pharmaceuticals, retail, education and tourism. Her clients include L'Oréal, Nestlé, Nespresso, Kambly, Vifor Pharma, Morand and EHL.

Always seeking new sources of inspiration, Alexandra places people at the heart of every relationship. Her approach is grounded in listening and trust, enabling her to build lasting collaborations with her clients.